Our story

We're all suffering from the same condition

We see them every day. The walking exhausted. We've been there. Bloated, tired, carrying a few extra kg's around the mid-section that just won't budge. We think you're doing a beautiful job of figuring out this wild and crazy ride called life. But where do you even start? Overwhelmed and feeling like you've lost your shine? Your digestion has felt average for as long as you can remember. You've barely got enough energy to get out of bed in the morning, let alone make it through the day...but when it’s finally time to sleep, you’re so wired, with the to-do list that you didn’t get to spinning around your head. It's so frustrating and it's a cycle stuck on repeat. ...But there is no time to stop and do anything about it. And don't even start on getting the recommended ORGANIC fruit and veggies in each day, let alone exercise and meditation! While we are all unique. We’re all suffering from the same condition. Modern-day life. We get it!

This changed everything

In 2012, we discovered the power of juice cleansing, and it transformed our lives. We noticed that as we physically let shit go through our cleanse process, it had an unexpected flow on effects to all areas of our life. Physically AND emotionally. Since then, we've proudly helped thousands of other people across Australia do the same: feel better, think better and look better with our naturopathically designed, results-driven, 100% organic juice cleanse programs. We can't wait for you to discover the transformational results when you detox your body. It goes way beyond the physical! It changes everything - mindset, energy, attitude, drive and ongoing lifestyle choices.

Proudly Australian made + owned...but our story starts at 95 Greene Street in New York City

We are Steve and Natalie, co-founders of Greene Street Juice Co. Our big dream was born in New York, the city of dreams in 2012. It was at number 95 Greene Street, while living in NYC, that we unexpectedly found our way back to nature and back to ourselves. This was the beginning of a new way of life for us. We let go of old habits and found a new way of seeing, a new way of living and nourishing mind, body and spirit. Taking a leap from years in a legal career, Natalie jumped heart first into studying yoga teacher training and integrative nutrition in NYC. It was during this time that we discovered juice cleansing. It changed everything for us. It was as if we had unlocked the secrets to living a happy and healthy life and since that day we have made it our mission to bottle this goodness and share it with YOU! We want to encourage you to let go of what no longer serves you... let go of the baggage... and emerge feeling lighter and brighter than ever before.

In 2014, we flew back over the ocean to our hometown of Melbourne with our vision for Greene Street Juice Co. A place to share what we had learned and experienced in NYC on how to quickly reset, rejuvenate and find balance in the daily urban experience. We know first-hand the effects of working too many hours, feeling stressed and stretched to the limit, having "just one more" wine and living with too little sleep.

New horizons

Regardless of where you were, or how well you were doing, 2020 for sure threw a spanner into the works. But it had some silver linings as well. Suddenly you had all the alone time you could ever ask for, but as it turns out, it’s not what anyone actually wanted. For Greene Street Juice Co. it meant looking at new horizons, and things had definitely changed from our humble beginnings in 2014. So far over 10,000 Aussies trusted us with their health, but we keep getting more and more enquiries from all over Australia. We wish we could serve you all… and we’re working on it! But in the meantime, we’ve felt the call to head North and begin again with an organic kitchen in Qld. Continuing what we started over almost a decade ago, but doing it better. Helping even more people become their best selves. Adding a second base in the Sunshine State means being able to provide fresh organic juice to our community in South East Queensland and the Northern Rivers region of NSW. You asked. We listened!

We juice smart

We're here to do all the hard work for you, fusing ancient healing practices and age-old ingredients with cutting-edge nutritional science to help you thrive in the modern world. Unfortunately, juicing done wrong can be a total shitstorm. Spiking blood sugar levels and triggering the kind of sugar overload that sends your body into metabolic chaos. And if it's not organic, you'll be dumping a chemical cocktail straight into the body. But done right, the benefits of your juice cleanse goes well beyond the consumption of nutrients. Doing the right juice cleanse program for you, paves the way for an upgraded life. It contributes to rewiring eating habits, dropping excess weight, turning your body into a natural fat-burning machine and unlocking enormous amounts of energy. It gets rid of all the shit that's been holding you back!

The support you deserve

We know that your health is your most precious asset. It's our most important priority when serving you. That's why we have an in-house team naturopath available to you - at no extra charge - to make sure you get the support you deserve. Every day, we source hundreds of kg's of fresh Aussie certified organic produce and cutting-edge, consciously sourced organic superfoods, herbs and adaptogens. We then meticulously handcraft each product and deliver it fresh to hundreds of people around Australia who all enjoy the benefits of a genuine and healthy organic juice cleanse program, matched to their needs and goals.

We're in this together

If you’re here to learn more about whether to jump in or not, we'd love to encourage you to try it. We have a tribe of thousands of people who have successfully let shit go, said goodbye to unhealthy habits for good and completely transformed their lives. Embrace the experience and see what it does for you. Juice cleansing, when done right and with proper support, can become one of the most healthy, convenient and best ways that you can empower yourself to live the healthiest version of you. We can’t tell you that it will solve all of your health issues or promise a "cure all"... but we do believe that juice cleansing could be the one chance you get to completely transform your life...it did for us. What have you got to lose? ...maybe some inches from your waistline and those lingering unhealthy habits that you just can't kick?